![]() ![]() It sets out the surprising logic which explains why bullshit is both pervasive and persistent. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times?This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. 'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening Standard Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. ![]()
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